Introduction

Welcome to LEDALO, your trusted bulbs shop in Europe. This Privacy Policy aims to inform you about how we handle your personal data when you visit our website, make purchases, or interact with our services. Protecting your privacy is crucial to us, and we are committed to complying with the applicable data protection laws.

1. Data Controller

The data controller responsible for your personal data is LEDALO, a company registered in Latvia, with a registered address at Prusu iela 4 – 70, Riga, LV-1057.

2. Collection of Personal Data

We collect personal data from you when you:
– Visit our website
– Create an account
– Place an order
– Subscribe to our newsletter
– Use social login options
– Participate in surveys or promotions

The types of personal data we collect include:
– Contact details: name, email address, postal address, and phone number
– Payment information: credit card details, billing address
– Purchase history and preferences
– IP address and browsing behavior

3. Use of Personal Data

We use your personal data for the following purposes:
– Processing and fulfilling your orders
– Managing your account and providing customer service
– Sending you marketing communications and special offers (with your consent)
– Conducting market research to improve our products and services
– Analyzing website usage to enhance user experience

4. Cookies

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device that help us:
– Remember your preferences
– Analyze website traffic
– Track sales and marketing effectiveness

You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of our website.

5. Social Login

We offer social login options to simplify account creation and login processes. When you use social login (e.g., via Facebook, Google), we may collect personal data from your social media profile, such as your name and email address. This data is used in accordance with this Privacy Policy.

Facebook Inc. (“Facebook”), 1601 S California Ave, Palo Alto, California 94304, USA; Facebook Privacy Policy

Google Ireland Limited (“Google”), a company incorporated and operated under Irish law (registration number: 368047) with registered offices at Gordon House, Barrow Street, Dublin 4, Ireland; Google Privacy Policy

6. Advertising Mails

With your consent, we may send you promotional emails about our products and special offers. You can opt-out of these communications at any time by clicking the unsubscribe link in the email or contacting our customer service.

7. Deletion and Blocking of Personal Data

You have the right to request the deletion or blocking of your personal data. If you wish to exercise this right, please contact us at customer.service@ledalo.com. We will comply with your request unless we are required to retain certain data for legal reasons.

8. Details on Web Analytics and Advertising

We use web analytics tools, such as Google Analytics, to understand how visitors use our website. This data helps us improve our site and tailor our marketing efforts. We may also use advertising partners who employ cookies and similar technologies to deliver relevant ads to you.

Web analysis tools

This website uses Google Analytics for the purpose of web analysis This is a service provided by Google LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies. The information generated by the cookie about your use of our website (including your IP address) will be transmitted to Google and stored on their servers. It cannot be ruled out that data processing may take place outside the scope of EU law. Google has joined Privacy Shield, which ensures that Google complies with the data protection requirements based on EU law. (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For your privacy protection, we have made settings whereby Google shortens the last part of the IP addresses of visitors to our website who have IP addresses from the EU or one of the signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Furthermore, we have concluded an order processing contract with Google.

By means of identification, for example when logging in to Google services, the data mentioned above can also be collected and used across devices. In this way, it can be traced e.g., that you have started your visit to our website on your desktop computer and continued it on a mobile device. Thus, the data of both devices can be linked.

Google will use this information to evaluate your use of the website on our behalf, to compile reports on website activities for us, to form target groups based on interests and to provide us with other services associated with website usage and web usage. Google may also forward this information to third parties if mandated by law or if third parties process these data on behalf of Google. Google will not associate your IP address with other data collected by Google. The expiration time of Analytics data is set to 50 months. The time is based on our interest in being able to make time comparisons with statistical data.

You may prevent the setting of cookies by means of a corresponding option in your browser settings; however, please note that if you do this you may not be able to use the full functionality of this website and the services we request. 

Your technical possibilities of objection

Google offers the “Demographic Reports” function, which allows for compilations of age, gender and interests of page visitors. Google takes these data from interest-related advertising and from visitor data supplied by third-party providers. These data are anonymised and are not associated with a specific person. 

Your technical possibilities of objection

If you do not wish information about your visit to the website to be transmitted to Google Analytics, you have the option of installing a “deactivation add-on” for your browser. You can download this add-on here. In our website optimised for mobile browsers, we have provided a special opt-out option.

If you do not wish to receive interest-based advertisements, you can disable Google’s use of cookies for these purposes by visiting https://myaccount.google.com/intro. You can also disable the use of cookies by Google by downloading and installing the plug-in to be found under the following link: https://support.google.com/ads/answer/7395996

As alternative, or when using browsers on mobile devices, you can object to the use of Google Analytics by using the link at the end of this section. By clicking the link, an opt-out cookie is set in order to prevent the collection of data by Google Analytics when browsing our websites. Please note that this opt-out cookie only works in this browser and only for this domain. Once you delete your cookies in this browser, you will have to click this link again: Disable Google Analytics

9. How Do We Protect Your Personal Data

We implement robust security measures to protect your personal data from unauthorized access, alteration, or disclosure. These measures include encryption, secure servers, and regular security audits.

10. Protection of Your Payment Details

We prioritize the security of your payment information. All transactions are processed through secure payment gateways that comply with industry standards for data protection. We do not store your payment information on our servers.

Access to your card number

The card number is only stored as an encrypted strings of characters at our payment service providers. The card number is generally never displayed or made accessible in unencrypted form. The card number is only decrypted within the network of international card organisations. The card number is used, inter alia, for authorisations, transactions and credit notes.

11. Other Payment Data

In addition to basic payment information, we may collect other payment-related data necessary to process transactions. This includes data required by payment service providers, such as transaction identifiers and authorization codes.

If you pay with PayPal, we do not receive any bank details or credit card data. You have stored these with PayPal. We only receive your PayPal email address. In all other respects, the data input with PayPal takes place according to their safety regulations.

12. Data Usage by Providers of Payment Services

Our payment service providers process your payment information under strict security protocols. They use your data to:
– Authenticate transactions
– Prevent fraud
– Comply with legal obligations

13. Legal Basis for Processing

We process your personal data based on the following legal grounds:
– Performance of a contract: To fulfill our obligations when you purchase products
– Legitimate interests: To improve our services and marketing efforts
– Consent: For sending marketing communications
– Legal obligations: To comply with regulatory requirements

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at customer.service@ledalo.com.

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By providing detailed information on how personal data is collected, used, protected, and the legal basis for processing, this Privacy Policy ensures transparency and compliance with European privacy laws, giving users clear information on how their data is handled by LEDALO.